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What is an edge? It is an advantage over your adversary, whether that adversary is your opponent in a political race, your competition in business, or yourself against the clock.
The edge is either a component of your campaign plan or it manifests itself in the execution of the plan. It is the one thing you must think about that will make yourself stand-out from the crowd and garner more attention than anyone else!
TheCampaignEdge.com has 4 general categories of tools that can help you gain and keep an edge over your competition:
1) Promotional Products (see below this section)
2) Printing & Direct Mail Services
3) Voter, Walk & Mailing Lists (see link on list to the left)
4) Auto-Calls & Polls (see link on list to the left)
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Promotional Products
The use of promotional products in campaigns has been documented to exist as far back as 63 B.C. in Rome.
Why do promotional products work so well? Because they give the voters something tangible to view or keep that helps connect them with the candidate. There are so many possible types of campaign promotional ideas (10,000+) that it would be impossible to try to present them all here. But, here are a few used by our clients with great success:
Balloons
Bottled Water
Bumper stickers/lapel stickers
Buttons
Door Hangars
Emery boards/combs
Hand Fans
Key tags
Pens, pencils
Magnets of all shapes
Sticky-pads/notepads
Wrapped candy/gum (with customized imprinted logo)
Yard Signs
Volunteer thank-you gifts
Contributor thank-you gifts
Fundraising motivators
Etc. (Use the "Search for Any Product" link to tap the entire catalog...search by Keyword, Price, or Item Category)
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